WBD’s Bleacher Report secures NFL highlight rights ahead of Super Bowl
Bleacher Report, the 20-year-old digital sports brand, has signed a multi-year deal with the NFL that provides it with official game footage to use across social channels and owned-and-operated platforms, executives told Axios. Why it matters: The deal speaks to parent Warner Bros. Discovery’s commitment to live sports — and the appeal of Bleacher Report…
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