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Home / Human Rights / This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model

This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model

August 25, 2022 by Lezzie 0 comments Human Rights

This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model

Thece’s CEO described the approach as a form of “alternative media rights,” building value by offering advertisers access to StarLeague’s horde of smaller streamers, rather than via media rights to the content itself.
The post This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model appeared first on Digiday…
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