Levi’s will ‘supplement’ human models with AI-generated fakes

Levi’s will ‘supplement’ human models with AI-generated fakes

Levi’s is partnering with an AI company on computer-generated fashion models to “supplement human models.” The company frames the move as part of a “digital transformation journey” of diversity, equity, inclusion and sustainability. Although that sounds noble on the surface, Levi’s is essentially hiring a robot to generate the appearance of diversity while ridding itself of the burden of paying human beings who represent the qualities it wants to be associated with its brand.Levi Strauss is partnering with Amsterdam-based digital model studio Lalaland.ai for the initiative…
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