Ford Motors counterattacks in ‘cruise’ dispute with GM
article author: ReutersAuthor: Sat, 2021-08-14 03:17
DETROIT, US: Ford Motor Co. said late on Friday it will ask the US Patent Office to rescind trademarks obtained by rival General Motors Co. for the terms “Cruise” and “Super Cruise,” escalating a brawl GM began by suing Ford over its use of “Blue Cruise” for an automated driving system.
The legal fight between the two Detroit automakers turns on whether “cruise” is a generic term for technology that allows the car to take over some share of driving tasks from a human motorist.Main category: Business & EconomyTags: Ford Motor Co.General MotorsFord Motors
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