Bruce Willis sells rights to have deepfakes replace him in future films and ads

Bruce Willis sells rights to have deepfakes replace him in future films and ads

Bruce Willis may have retired from acting, but he will live on in future films thanks to deepfake technology. According to The Telegraph, the actor has sold his rights for future films and advertising campaigns to Deepcake, a company that creates “digital twins” of famous folks for use in commercial projects.It’s the same kind of tech used in the Star Wars franchise to recreate the younger versions of actors…
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