BBVA Foundation awards the psychologists who changed the way we understand and predict human behavior
The BBVA �Foundation Frontiers of Knowledge Award in Social Sciences �has gone in this seventeenth edition to social psychologists Icek Ajzen (University of Massachusetts Amherst), Dolores Albarrac�n (University of Pennsylvania), Mahzarin Banaji (Harvard University), Anthony Greenwald (University of Washington) and Richard Petty (Ohio State University) for their innovative contributions that have revolutionized the attitude theory and its practical applications…
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