Sportradar Launches FanID Connecting Rightsholders and Brands with Sports Fans in a Post-Cookie World, Business News – AsiaOne
ST. GALLEN, Switzerland, Jan. 16, 2024 (GLOBE NEWSWIRE) — Sportradar (NASDAQ: SRAD) today announced the launch of Sportradar FanID, a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology, to offer rightsholders and brands personalized fan engagement in a post-third-party cookie world.
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