Striking actors say rejected ‘AI proposal’ would let studios use their likeness without fair pay
On Thursday, leaders at the Screen Actors Guild-American Federation of Television and Radio Artists announced that the group was going on strike after negotiations with Hollywood studios fell apart. According to the Alliance of Motion Picture of Television Producers, the rejected deal included a “groundbreaking AI proposal” that would “protect performers’ digital likenesses.” The AMPTP said the AI deal would require a performers consent for the “creation and use of digital replicas or for digital alterations of a performance.” SAG-AFTRA National Executive Director Duncan Crabtree-Ireland suggested during a press conference that the proposal was just the opposite.Crabtree-Ireland described the would-be AI proposal as a backdoor means for studios to gain perpetual rights to an actor’s likeness…
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