How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering
But while gamers are a diverse group that is willing to engage with brands, diversity messaging can often fall flat, with Pride activations coming across as more of a cash grab than a genuine effort to improve the lives of LGBTQ+ gamers. Digiday spoke to DEI and streaming industry experts to learn why brands’ efforts to reach gamers via diversity messaging can fall flat — and how marketers can overcome these challenges…
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