Apple’s plan to spend $1 billion per year on movies means more theatrical releases
Dua Lipa and Henry Cavill in Argylle. | Image: Apple
CODA aside, Apple TV Plus has yet to really become synonymous with hit movies the way the company clearly wants it to. But rather than simply acquiring the distribution rights to more promising projects, Apple’s next move to boost its streaming platform’s profile involves making a bigger push into physical theaters in coming years…
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