Why Star didn’t go for IPL digital rights
Disney Star will be exploring other multiplatform cricket rights, including future rights for International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI), Rebecca Campbell, Chairman, International Content and Operations, The Walt Disney Company, said today.In a press statement, Campbell also revealed why Disney Star did not go for digital rights.”We are pleased to extend our association with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels…
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