Stop Smearing Goldfish: That Attention Span Statistic is Dubious
In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well That goldfish statistic just won’t die. The statistic goes like this: “A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000.” There are hundreds (thousands…
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