New research analyzes investor reaction to robo-advisors: Some investors miss opportunities
Believe it nor not, more and more lending companies are turning to human-robot interaction to help with investment advice. But how do people react and what’s the result of an investment decision when robots use algorithms to make suggestions? New research in the INFORMS journal Information Systems Research finds that investors who could benefit most from robo-advisors (RAs) aren’t using them. And those who are change their minds too quickly to see a return.
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