How marketers are creating long-term customer relationships by leveraging householding
Rasika Narang, senior vice president, marketing, Viant Humans are social beings, wired for connection. It’s no surprise, then, that the most successful brands foster long-term relationships with their customers. After all, marketing has always been about building an emotional link that creates a long-term alliance, which results in repeat usage and purchase. Neuromarketers point out […]
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